Culturally-Appropriate and Effective Substance Abuse Prevention for All Youth

Arizona State University Foundation

Arizona State University will collaborate with communities around the world to prevent youth substance abuse by strengthening capacity to culturally adapt, implement, and disseminate "keepin' it REAL."

Last Updated: January 2023
Competition Participation
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Current Work Location(s):
  • Guatemala
  • Kenya
  • Mexico
  • Spain
  • United States of America
  • Brazil
  • China
  • Ethiopia
  • Nicaragua
  • Nigeria
Priority Population(s):
  • Adolescents
  • At-risk youth
  • Children and youth
  • People of African descent
  • People of Latin American descent
Sustainable Development Goals (SDGs):
  • 3. Good health and well-being
  • 4. Quality education
  • 5. Gender equality

Executive Summary

Drug abuse and addiction are major global public health challenges. Deaths caused by drug use increased 60 percent in the past 15 years. These trends have dramatically worsened in the COVID-19 pandemic. While youth in generally wealthier countries have access to efficacious substance abuse interventions, most children in the rest of the world do not. When they do have access, prevention programs are seldom culturally appropriate or sustainable. ASU is working to reach 1.1 million youth, 18,750 teachers, and 3,750 schools across 15 countries. We will: 1) Engage in an equitable, community-based campaign to adapt, implement, and evaluate keepin’ it REAL (kiR), an efficacious substance abuse prevention program; 2) Enhance community capacity to ensure lasting results of kiR; and 3) Bring to scale the dissemination and adoption of kiR. This initiative will facilitate collaboration between communities with similar needs, and improve the long-term health of communities in ways that are culturally appropriate, feasible, efficacious, replicable, and sustainable.

Organization Details
Lead Organization

Arizona State University Foundation

Organization Headquarters
Arizona, United States of America
Organization ID
Number of Full-time Employees
10 to 25
Annual Operating Budget
$5.1 to 10 Million

Charity, fund, non-governmental organization, religious institution, school, or other entity

Organizations may provide budget and employee data based on this proposal or the organization as a whole. For more information on this proposal or organization, please email us.


In the past year, we have successfully pivoted our ongoing projects to begin working on data analysis and manuscript writing. We published a number of non-technical reports and held virtual community presentations. 

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