Executive Summary

Africa’s youngest learners are severely disadvantaged. Caregivers lack the knowledge and resources for children's early development and perceive play to be disruptive. Caregivers believe that learning starts at school, but this perception misses children’s critical developmental window.

Ubongo creates and distributes localized learning resources through TV, radio, digital, and mobile to 31 million families in 23 countries in Africa. Ubongo plans to scale its Akili Family program to bring play-based early learning resources directly to children and their caregivers at home. Akili Family packages pre-primary "edutainment" with caregiver support content in an effort to build an “Africa of Play.”

By 2028, Ubongo will build an ecosystem of partners to provide more than 65 million families in 49 countries with play-based early learning resources in more than 20 local languages. Akili Family will improve kids’ cognitive, social, and emotional skills; empower caregivers to support learning through play, and build an understanding of and demand for learning through play.

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