Akili Family: Localized Play-Based Learning for African Families & Communities

Build A World Of Play Challenge
Ubongo International

Ubongo International will scale Akili Family, educational entertainment programs that air in African languages on TV, radio, and digital platforms, to support at-home learning through play for children and their caregivers.

Last Updated: January 2023
Competition Participation
Build A World Of Play Logo
Build A World Of Play Challenge
Early childhood education
Current Work Location(s):
  • Kenya
  • Malawi
  • Nigeria
  • Rwanda
  • South Africa
  • Cameroon
  • Democratic Republic of the Congo
  • Ivory Coast
  • Ethiopia
  • Ghana
Priority Population(s):
  • Children
  • Families
  • Parents
  • Caregivers
  • People of African descent
  • Economically disadvantaged people
Sustainable Development Goals (SDGs):
  • 3. Good health and well-being
  • 4. Quality education
  • 17. Partnerships for the goals

Executive Summary

Africa’s youngest learners are severely disadvantaged. Caregivers lack the knowledge and resources for children's early development and perceive play to be disruptive. Caregivers believe that learning starts at school, but this perception misses children’s critical developmental window.

Ubongo creates and distributes localized learning resources through TV, radio, digital, and mobile to 31 million families in 23 countries in Africa. Ubongo plans to scale its Akili Family program to bring play-based early learning resources directly to children and their caregivers at home. Akili Family packages pre-primary "edutainment" with caregiver support content in an effort to build an “Africa of Play.”

By 2028, Ubongo will build an ecosystem of partners to provide more than 65 million families in 49 countries with play-based early learning resources in more than 20 local languages. Akili Family will improve kids’ cognitive, social, and emotional skills; empower caregivers to support learning through play, and build an understanding of and demand for learning through play.

Organization Details
Lead Organization

Ubongo International

Organization Headquarters
Organization ID
Number of Full-time Employees
51 to 100
Annual Operating Budget
$5.1 to 10 Million

Charity, fund, non-governmental organization, religious institution, school, or other entity

Organizations may provide budget and employee data based on this proposal or the organization as a whole. For more information on this proposal or organization, please email us.

Help Fund Bold Solutions

Learn more and help fund this highly-rated project:

Lever for change arrows logo