GogoPlay: Ecosystems of Play for Children in Rural South Africa

Build A World Of Play Challenge
IRD Global

IRD will build ecosystems for early childhood development in rural South Africa by upskilling women in play and well-being within villages and co-creating centralized playhouses.

Last Updated: December 2022
Competition Participation
Build A World Of Play Logo
Build A World Of Play Challenge
  • Gift of the Givers Foundation
  • goGOGOgo
  • J-PAL Africa
  • TREE
Current Work Location(s):
  • South Africa
  • South Africa
Priority Population(s):
  • Children and youth
  • Women
  • Rural Families
Sustainable Development Goals (SDGs):
  • 3. Good health and well-being
  • 4. Quality education
  • 5. Gender equality

Executive Summary

Eleven percent of South Africa’s population is under five years old. While South Africa has prioritized Early Childhood Development (ECD) through its Grade-R program (age 5+) and optimized its National Curriculum Framework for 0-4-year-olds, 60% of services are urban, costly, and not well-positioned for rural populations. Additionally, there are limited mental health services, especially for women in rural areas — 39% of whom suffer postpartum depression — which may exacerbate children’s outcomes.

IRD and partners aim to build ecosystems of play for 0-to-4-year-olds and their caregivers in rural South Africa. Through co-created playhouses, the program will offer ECD classes for children, daycare services, and mental health counseling for caregivers. Each playhouse will have a community outreach arm, where local women, especially grandmothers (gogos), will be trained to conduct ECD sessions via HomeKits in villages.

Over five years, IRD and partners aim to impact 240,000 children, train 1,700 local caregivers, and screen 330,000 adults for mental health wellbeing.

Organization Details
Lead Organization

IRD Global

Organization Headquarters
Organization ID
Number of Full-time Employees
501 to 1,000
Annual Operating Budget
$10.1 to 25 Million

Charity, fund, non-governmental organization, religious institution, school, or other entity

Organizations may provide budget and employee data based on this proposal or the organization as a whole. For more information on this proposal or organization, please email us.

Help Fund Bold Solutions

Learn more and help fund this highly-rated project:

Lever for change arrows logo