2030 Climate Challenge

Turning Point: Driving Climate Action through Southeast Transportation Electrification

World Resources Institute

Turning Point will drive Southeast transportation electrification to increase EV market share to 50% and reduce annual CO2 emissions by 50 million tonnes by 2030.

Last Updated: January 2022
Project Factsheet
Two-page overview of proposal
Competition Participation
2030 Climate Challenge logo
2030 Climate Challenge
Climate Change & Environment
Current Work Location(s):
  • Virginia, United States
  • Georgia, United States
  • North Carolina, United States
  • Tennessee, United States
  • Florida, United States
  • Virginia, United States
  • North Carolina, United States
  • Tennessee, United States
  • Georgia, United States
  • Florida, United States
Priority Population(s):
  • People of African descent
  • People of Latin American descent
  • Low-income people
Sustainable Development Goals (SDGs):
  • 9. Industry, innovation and infrastructure
  • 11. Sustainable cities and communities
  • 13. Climate action

Executive Summary

Transportation electrification is lagging in the Southeast: Plug-in vehicles captured 7.8% of California’s new vehicle market in 2018, but only 0.4% in Alabama to 1.2% in Virginia. Turning Point will build a Southeast coalition in seven states to accelerate equitable transportation electrification, reaching 50% of new passenger vehicle sales, nearly all fleet vehicles and buses, and a growing share of trucks by 2030. Turning Point will achieve these goals by:

1) Influencing consumers using best practices determined through behavioral science, with a focus on engaging diverse, often neglected communities;

2) Accelerating the market for EVs by engaging state/local governments, utilities, businesses, community organizations and others to establish equitable policies and regional collaborations;

3) Electrifying vehicle fleets by engaging ride-hailing companies, transit and school districts, port authorities, and other fleet owners.

Success in the Southeast will enable federal standards that require 100% of new vehicles to have zero emissions by 2035.

Organization Details
Lead Organization

World Resources Institute

website: https://www.wri.org/
Organization Headquarters
District of Columbia, United States
Organization ID
Number of Full-time Employees
> 1,000
Annual Operating Budget
$100.1 to 500 Million

Charity, fund, non-governmental organization, religious institution, school, or other entity

Organizations may provide budget and employee data based on this proposal or the organization as a whole. For more information on this proposal or organization, please email us.

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