Executive Summary
Youth voter participation increased by 11% between the 2016 and 2020 elections. Still, approximately half of eligible youth did not vote, largely because of structural barriers such as inconsistent civics education, less dedicated outreach from campaigns and organizations, and voter suppression targeting youth. To address these barriers to democratic participation, Rise, BallotReady, and Black Youth Vote are launching Everyday Activist.
Everyday Activist builds on the successful model of peer-led youth civic education and mobilization that Everyday Activist partners pioneered in 2020. Young organizers had multiple, personal conversations with friends and peers using a comprehensive voting information center created by BallotReady. The 50,000 youth who made plans to vote this way voted at rates 27% higher than youth overall. Everyday Activist will scale up this approach by improving civic education technology and investing in youth-led organizations’ capacity to mobilize seven million young voters by November 2024.
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