Women-Inspired Strategies for Health (WISH): A Revolution Against Cervical Cancer

Center for Global Women's Health Technology

WISH empowers marginalized women with knowledge, innovative clinical tools, and confidence to take control of their health and kickstart a worldwide movement against cervical cancer.

Last Updated: August 2023
Competition Participation
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Current Work Location(s):
  • Honduras
  • India
  • Kenya
  • Peru
  • Zambia
  • Kenya
  • Peru
Priority Population(s):
  • Economically disadvantaged people
  • People with diseases and illnesses
  • Women and girls (all ages)
Sustainable Development Goals (SDGs):
  • 3. Good health and well-being
  • 5. Gender equality
  • 10. Reduced inequalities

Executive Summary

One billion women face sexual and reproductive healthcare gaps because cultural, access, and technical barriers prevent proven methods from reaching them. Cervical cancer is one glaring example of this inequity. More than 500,000 women get cervical cancer each year. Half die prematurely despite effective vaccination, screening, and treatment solutions.

WISH will empower women with the knowledge, tools, and support to close the cervical cancer inequity gap. In doing so, we will upend medical tradition and catalyze a new model of women-centered care. Through our approach, we will deploy personalized technologies that give women privacy and control over their health. We will train existing community-based health workers, midwives, and nurses to bring these innovative solutions directly to women. We will personalize peer-to-peer learning through online stories so that each and every empowered voice becomes a beacon of knowledge for others and propels a women-led global revolution against cervical cancer.

Organization Details
Lead Organization

Center for Global Women's Health Technology

website: https://www.dukegwht.org/
Organization Headquarters
Durham County, North Carolina, United States of America
Organization ID
Number of Full-time Employees
10 to 25
Annual Operating Budget
$1.0 to 5 Million

Charity, fund, non-governmental organization, religious institution, school, or other entity

Organizations may provide budget and employee data based on this proposal or the organization as a whole. For more information on this proposal or organization, please email us.


In March 2020, WISH sent a team of Duke undergrad students from Pocket Bass Connections to Peru to conduct field research, including in-depth stakeholder interviews and training for a 20-participant evaluation of the Callascope, a more portable, autonomous alternative to standard speculum screening.

In the fall of 2020, the Bass Connections team, in collaboration with Dr. Patricia Garcia and her HOPE team, began leading efforts around evaluating the cost-effectiveness and policy considerations that might impact the integration of the WISH model (HPV self-sampling, Pocket Colposcopy, and thermal ablation) in the Andean region of Cajamarca Peru.

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