PlayItForward: Accelerating ECD through Play, Pluralism & Community-Led Innovation

Build A World Of Play Challenge
Aga Khan Foundation UK

PlayItForward empowers 20,000 community innovators across eight countries to co-design, test, and scale 1,000+ playful, equitable, inclusive and sustainable solutions to advance children’s development and wellbeing.

Last Updated: February 2024
Competition Participation
Build A World Of Play Logo
Build A World Of Play Challenge
Child development
  • India
  • Kenya
  • Kyrgyzstan
  • Pakistan
  • Portugal
  • Tajikistan
  • Tanzania
  • Uganda
  • India
  • Kenya
  • Kyrgyzstan
  • Pakistan
  • Portugal
  • Tajikistan
  • Tanzania
  • Uganda
  • Boys (0-18 yrs.)
  • Caregivers
  • Children & Youth (0-18 yrs.)
  • Children (3-9 yrs.)
  • Economically disadvantaged people
  • Families
  • Girls (0-18 yrs.)
  • Infants / toddlers (0-2 yrs.)
  • Infants and toddler boys (0-2 yrs.)
  • Infants and toddler girls (0-2 yrs.)
  • Internally displaced people
  • Low-income people
  • Men and boys (all ages)
  • Parents
  • People experiencing absolute poverty
  • People in rural areas
  • People of Southeast Asian descent
  • People of African descent
  • People of Arab descent
  • People of Asian descent
  • People of Central Asian descent
  • People of European descent
  • People of Middle Eastern descent
  • People of South Asian descent
  • People with learning disabilities
  • Researchers
  • Single parents
  • Teachers
  • Women and girls (all ages)
  • Working poor
  • 3. Good health and well-being
  • 4. Quality education
  • 10. Reduced inequalities

Executive Summary

Rarely are families and communities involved in designing solutions for the development and well-being of children.

PlayItForward empowers 20,000 local stakeholders to co-develop playful and inclusive solutions for 200,000 disadvantaged children by establishing a global network of community-led ECD innovation labs across India, Kenya, Kyrgyzstan, Pakistan, Portugal, Tanzania, Tajikistan, and Uganda; translating the Nurturing Care Framework into action.

Intended Outcomes:

- Equip 20,000 local innovators across multiple sectors with competencies and resources to create 1,000+ new solutions for 200,000 children;

- Establish 400 community-led ECD innovation labs across eight countries as a global network for advancing locally-led, scalable ECD solutions;

- Support eight national governments with new evidence about how to design, sustain, and scale community-led ECD solutions, benefiting millions of children.

Impact: Children from disadvantaged families have the best start in life to become creative, inclusive, socially engaged, and playful lifelong learners.

Organization Details
Lead Organization

Aga Khan Foundation UK

Organization Headquarters
United Kingdom of Great Britain and Northern Ireland
Organization ID
Charity number: 266518
Number of Full-time Employees
51 to 100
Annual Operating Budget
$50.1 to 100 Million

Charity, fund, non-governmental organization, religious institution, school, or other entity

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