Executive Summary
To close racial voting gaps and achieve democracy reforms, year-round civic engagement needs to dramatically increase, particularly in underrepresented communities.
Studies have shown that the most impactful civic engagement is “relational” – meaning it’s most effective to reach out to friends and family to encourage them to vote, register, or get involved in an issue.
But no one has been able to scale relational civic engagement. Until now...
In 2020, Civic Revolution drove the largest relational voter engagement campaign in history. The coalition activated its 12 million subscribers (over ¾ BIPOC) to share over 270 million personalized voting messages with friends and family, and engaged a network of influencers to generate nearly a billion views of voter education information.
This project will create a force of 100 million citizens (over ⅔ BIPOC) who share nonpartisan news, policy, and voting information with friends and family, dramatically increasing voter participation and driving democracy reforms.
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